Totally Awesome!

Totally Awesome!
Cars and Culture from the 80's and 90's

Brand Identity, Pattern, Environemntal Design, Exhibit

Totally Awesome! explores the intersection of automobiles and popular culture in the last two decades of the 20th century. As much as ever, motor vehicles of this era were powerful symbols of personal expression, social status, and technological advancement.

However, an expanding media landscape and the dawn of the digital age played impactful new roles in shaping vehicle design and the way automobiles were marketed to the public. Cars of all types reflected social and stylistic shifts at a transformative time in history.

The logo for Totally Awesome! draws inspiration from the vibrant neon lights that defined the visual culture of the 1980s and 1990s. Echoing the era's bold colors, glowing signage, and retro-futuristic aesthetics, the identity captures the energy, nostalgia, and optimism of a time when pop culture, technology, and automotive design collided.

The logo and Memphis-inspired pattern form a dynamic visual system that celebrates the bold colors, playful geometry, and nostalgic spirit of 1980s and 1990s design, reflecting the era's influence on automotive and pop culture.

Credit

Design Director: Benjamin de-Campos
Designer: Blake Vasquez, Nathan Evans, Shengjie Wu
Director of Exhibits: Bryan Stevens
Exhibit Developer: Alexander Yust
Curatorial Team: Autumn Nyiri, Jonathan Eisen, Kristin Feay, Michael McCardle, Shervin Nakhjavani
Marketing Manager: Marly Moultrie
Marketing Team: Emerson Harris, Jonathan Lucero
Photographer: MITOKING
Spatial Design: FG|PG