ASAP RUN

Brand Identity, Strategy, Animation, Sport

ASAP RUN is a running club built around healing, connection, and self-discovery. Through three signature experiences—trail run, city run, and night run—the club encourages people to connect with one another and explore their surroundings.

ASAP RUN transforms running into a journey of personal growth and shared progress. The brand embodies a mindset of taking action, embracing progress, and moving forward without hesitation.

The logo is inspired by a kaleidoscope formed by three triangles, representing the three dimensions of ASAP: healing, connection, and movement.

It also represents the club's strong sense of community and its three running experiences: trail, city, and night runs.

The logo expands into a dynamic pattern system, with each variation paired with a unique color palette to represent the different vibes of trail, city, and night runs. Inspired by natural landscapes, urban environments, and nighttime atmospheres, the system creates distinct identities while preserving a unified visual language.

Credits

Creative Director: Shengjie Wu
Art Director: Yaheng Li
Designer: Yaheng Li, Shengjie Wu

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