Ergo - Branding by shengjie Wu

Brand Identity, Strategy, Environemntal Design, Animation, Web Design

Design by

Tired of buying furniture online only to be disappointed by how the materials actually feel? Experiencing products and textures through touch is essential.

ERGO is a materials studio and laboratory dedicated to developing and providing materials for furniture. It creates an immersive environment where visitors can physically interact with a wide range of textures and finishes. Through touch, different materials reveal distinct qualities, evoking unique sensations and emotional responses during the tactile experience.

Logomark

The logo explores how three-dimensional perception can emerge from a two-dimensional graphic form through geometric shapes. Although presented as a static mark, the shifting composition creates an illusion of movement and depth, encouraging viewers to perceive the logo as evolving rather than fixed. This visual approach represents the act of touching and exploring materials, translating tactile experience into a graphic identity.

Icons and Textures

A series of icons is created to represent the materials offered by ERGO, along with a set of patterns that express the distinct tactile qualities of different materials. In the animation, rectangles serve as the primary visual carriers, interspersed with material imagery and abstract texture graphics. This composition creates layered visual rhythms that evoke different sensory experiences.

Enviromental Design

Environmental design is the most direct platform for brands to convey tactile experience. In order to maintain the consistency of the brand, icons represented by different materials are used to carry out a series of environmental designs.

Posters

Rectangles as a carrier to analyze the materials contained in the furniture, and reinterpreted the graphics to visually express the different visual sensory experiences brought by various materials.

Marketing Video

A short marketing video to introduce the services and tactile experience provided by Ergo as well as the design philosophy of Ergo, conveying it directly to the audience in a visual way.

Promotional Items

All promotional items use material graphics or logomarks to consistently maintain brand identity. Some specific products, such as clocks, used similar visual execution in animation, the image within the image, to visually express the different visual sensory experiences brought by various materials.