Moline Marche

Visual Identity, Animation, Strategy, Packaging, Digital Media, Pattern
Design by
Shengjie Wu
Moline Marche is a jewelry brand inspired by the raw beauty of the wild — and dedicated to protecting it. Each piece is thoughtfully designed to reflect the spirit of the wildlife, from the strength of elephants to the grace of marine life.

What sets Moline Marche apart and unique is not only its aesthetic vision but also its purpose-driven mission. To create timeless, ethically crafted jewelry that captures the spirit of the wild and funds global wildlife conservation. Moline Marche transforms beauty into purpose, empowering individuals to wear their values and make a positive impact on the natural world.
Logomark

Moline Marche’s initials, “MM,” form the heart of the brand’s visual identity. Through repetition and overlap, they reflect the many facets of a diamond — a symbol of enduring strength, clarity, and light.

Icons and Pattern

Inspired by nature’s unrestrained textures, each detail captures a balance between rawness and refinement — a tribute to the wild beauty we seek to protect.

Packaging and Marketing Material

Moline Marche’s core color palette of sapphire blue and soft cream conveys maturity, luxury, and responsibility. Brand color is not only limited to these colors, but evolves colors through layered transparencies, evoking the clarity and depth of diamonds. This subtle play of opacity and form ensures consistency while maintaining visual richness throughout the brand.

Digital Media

Beyond adornment, Moline Marche stands for a deeper philosophy: that true luxury embraces both beauty and purpose. Through thoughtful design and ethical values, we invite wearers to become part of a larger story — one where style and stewardship coexist.

Environmental Design

For those who believe that elegance should express intention and that design can drive change, Moline Marche offers more than jewelry. It offers refined design and responsible practices that inspire a deeper connection between people, nature, and the products they wear.